Cash Incentives in HIV
Intuitively, it makes sense that cash incentives can influence behavior. In Sub-Saharan Africa, where poverty is tied to high rates of HIV infection, cash could be a strong motivator to change behavior, such as condom usage (prevention), or adherence to antiretroviral therapy (treatment).
As described by Audrey Pettifor, M.P.H., Ph.D., University of North Carolina Department of Epidemiology, at the 8th International AIDS Society Conference on HIV Pathogenesis, Treatment and Prevention (IAS 2015), the concept of cash incentives has recently generated a lot of "buzz." Mainstream media and researchers alike have been discussing the idea that cash incentives could be an effective alternative to behavior change programs.