At the XIX International Conference on AIDS (AIDS 2012) on Tuesday July 24, 2012, Dr. Ron Valdiserri, Deputy Assistant Secretary for Health, Infectious Diseases, caught up with Ms. Dawn Averitt Bridge, Founder and Chair of The Well Project. They discussed National HIV Awareness Month (NHAM) and the importance of expanding and sustaining the American public's concern about HIV/AIDS. Dawn highlights several new efforts as a result of NHAM, including support from two Major League Baseball teams. Watch their brief conversation below. Then, share your ideas for engaging partners from other sectors in the comments section below.