Spotlight Center on HIV Prevention Today


The Resonance Project: What Service Providers Are Saying About Biomedical Information on HIV Prevention

Spring 2016

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How Are Service Providers Helping Gay Men Navigate New HIV Prevention Information?

Correcting Partial Information

Service providers find it challenging to help gay men correct and make sense of brief and often sensationalized snippets of information.

Some service providers had the impression that gay men approach them to confirm information gleaned from sources such as news headlines, awareness campaigns or social media posts. They described clients seeking support or reassurance about their understanding of that information.

Q: "Are you under the impression that they visit reliable sites?"

A: "No, no, no. It's the opposite and that frustrates me a little bit. Because they come to me with things ... that are sensationalist ... I get the impression they're Googling oral sex and they see a penis with cancer on it and they're seeing the worst of the worst. They don't know how to assess the information."

"Sometimes all they catch is just headlines or just a comment that a friend posts and that's enough for him to know what the article is about. I find that many guys are just being educated by one sentence or one word sentence and that's how misinformation becomes."

"They're merging their basic knowledge with whatever the media just said, which is usually sensationalized ridiculously so. ... That's when you get the complicated questions because it's a mixture of like misinformation on the basic sense and then trying to match it with what they're hearing. Sometimes I'm like I need to have an hour conversation with you."

Finding the Right Fit

Service providers discussed the scientific complexity of the multiple prevention options that are now available, the resulting complexity of prevention messages, their concerns with keeping up with the science, the underlying value systems that often guide prevention messaging, and how all of this affects their work in HIV prevention. They discussed the challenge of identifying who will benefit most from different prevention options.

"The challenge that we're at right now given the state of the science is to identify those people, use these tools for the right people and not use them for people who don't necessarily need them or are not going to have ... the risk benefit ratio is the most in favour of their use."

"Harm reduction and prevention methods are becoming more and more complex. It's becoming harder and harder for campaigns to communicate the entirety of it when in the past it may have been 'use condoms, get tested.' Now it's way more than that and there's a limitation to information campaigns. They are still necessary to plant the idea. But having direct education and discussions and conversations are becoming much more important."

Avoiding Paternalism

Service providers noted that while some clients want clear directives, others resist paternalistic messages and don't want to be told what to do. Some service providers believe that some gay men become overwhelmed with an increasing range of options and choose to avoid new strategies, and therefore avoid giving too much information to their clients. Other service providers pointed out that many gay men have been adopting different non-condom strategies for a long time, sometimes in reaction to conventional prevention messaging.

"There's a lot of paternalism in health promotion and to some extent that's why some segments of the population that we work with, that's what they want. They're craving someone to provide some kind of direction in this really complicated and messy world. But there's a whole other segment of the population that we work with that has an intense hatred of being patronized, of being told what is the right way of doing something."

"When we recognize that gay men have known for a long time that there's more than one way of preventing HIV ... at least I begin to appreciate the fact that there have been many cultures and communities of gay men who have adopted lots of different ways of preventing HIV that fall outside of the official way."

Helping Clients Assess Their Own Risk Tolerance

Many service providers explained that an important part of their risk-counselling process is helping the client decide what level of risk they are comfortable with, as well as helping them think through risk-reduction or management strategies.

"We tried to work a little bit on that, questions of PEP, PrEP, serosorting, all the others methods that exist to try to reduce the risk as much as possible. It was like we were putting cards on the table and they saw with their values or their level of knowledge what they were going to take from the available options. ... And my second meeting with them, often it was then that they had chosen which cards they would use and they were starting to try to use those strategies. For example, if it was the number of sexual partners, to understand a bit more what was leading them to have so many partners."

"We have no control and it drives us crazy. What is missing from that equation is someone's risk tolerance and then their values. That's what makes it right or wrong. It's not whether we're saying it's right or wrong. It's if you think that having sex without a condom is the natural way to do it and that feels good for you and that makes you more intimate with your partner, then that's the right answer. But if someone else thinks that barebacking is gross, then they're right too. That's all we can do really."

Suggestions for Moving Forward

Start Where He's At

Service providers face complex challenges in providing HIV prevention information, advice and counselling to gay men. We know that condoms, PrEP (pre-exposure prophylaxis) and undetectable viral load are all highly effective at reducing the risk of sexual transmission of HIV, when used consistently and correctly. But whether an individual chooses to rely on one or more of these prevention strategies will depend on not only his understanding, but also his preferred sexual practices, his relationship with his sexual partners, his values around what it means to be a responsible person, and the extent to which he feels he can trust his sexual partners. For service providers, an important part of risk counselling and prevention education is to quickly gauge the knowledge levels, values, and types of sexual relationships of their clients, and customize the messages accordingly.

Equip Him to Decide for Himself

Service providers often face difficult questions from clients who want a definitive answer when one doesn't exist. Some clients want their service providers to provide advice in the form of: "you should do this. ..." A key role that a service provider plays is to equip a client with enough information to make a judgment call for himself, balancing what he knows about HIV risk, transmission and prevention, with what he desires and values.

Do What You Can in Any Given Context

The context in which service providers interact with gay men makes a big difference. When counselling gay men about risk reduction during a quick encounter in a bar or bathhouse, for example, a service provider may not have the time to fully explain alternative prevention strategies such as PrEP or undetectable viral load, and instead may choose to emphasize condom use. In the context of repeated or more lengthy interactions with clients, more time can be spent explaining how PrEP, PEP (post-exposure prophylaxis), undetectable viral load, or less effective strategies (such as seropositioning) work, and helping gay men think through which strategies best fit with their sexual lives.

Ground HIV Prevention in the Lived Realities of Gay Men

Finally, resist the temptation to go straight to a PowerPoint presentation to explain the various prevention strategies when hosting workshops or discussion forums about HIV prevention for gay men. Actually, we'd recommend against framing your workshop as an HIV prevention workshop altogether, and in all risk-counselling interactions with gay men focus instead on situations, relationships, and encounters that gay men are likely to experience in their community. In our focus groups, we used mock hook-up and dating profiles, and dating and relationship scenarios, to trigger discussions about biomedical approaches to prevention.

Stay Tuned ...

In the time since the data was collected for the Resonance Project, the science has become more definitive (regarding the preventive efficacy of PrEP, for example), and the consensus in the sector is stronger, making it easier for service providers to be clear in our messaging. This data captures a transitional time when the science was changing and a consensus had not yet developed within the sector about what can be confidently said about the new prevention strategies.

The next steps for the Resonance Project are to develop knowledge transfer tools and messages that help service providers convey biomedical knowledge of HIV in ways that are sensitive to, and resonate with, the lived realities of gay and bisexual men. The Resonance Team is developing workshops for service providers and gay men, and a community report that will be released in spring 2016.

Who Is Behind the Resonance Project?

The Resonance Project: Emerging Biomedical Discourses and Decisions within Gay Men's Knowledge Networks is a community-based research project.

It was conducted by:

  • Dr. Barry Adam from the Department of Sociology, Anthropology and Criminology at the University of Windsor
  • Ed Jackson, Len Tooley and James Wilton from CATIE
  • San Patten from the CIHR Social Research Centre in HIV Prevention, and a consultant
  • Marc-André LeBlanc, consultant
  • Kim Thomas from the Canadian AIDS Society
  • Shayna Buhler from the Interagency Coalition on AIDS and Development
  • Greg Penney from the Canadian Public Health Association
  • Wayne Robert and Jody Jollimore from the Health Initiative for Men (Vancouver)
  • Robert Rousseau and Gabriel Girard from REZO (Montreal)
  • Owen McEwen from the Gay Men's Sexual Health Alliance (Ontario)

The project was funded by the Canadian Institutes for Health Research and had ethics approval from the University of Windsor.

Related article: For a discussion on the issues related to talking to gay men about new prevention strategies, see "From the Front Lines: Gay Men's Knowledge of New Prevention Strategies."

San Patten, the Resonance Project Coordinator, is a consultant based in Halifax who specializes in HIV policy, community-based research, facilitation, and program evaluation. San completed a master's degree in Community Health Sciences at the University of Calgary, teaches part-time at Mount Allison University and the University of Alberta, and is a co-investigator of the Centre for HIV Prevention Social Research at the University of Toronto.


  1. Kippax S. Race K. Sustaining safe practice: Twenty years on. Social Science and Medicine. 2003;57:1-12.
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This article was provided by Canadian AIDS Treatment Information Exchange. It is a part of the publication Prevention in Focus: Spotlight on Programming and Research. Visit CATIE's Web site to find out more about their activities, publications and services.

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